The Changing Mobile Commerce Landscape

Increasingly, consumers are turning to their smartphones and tablets to research and purchase retail products.  In fact, a recent Forrester Research report indicated that while 82% of consumers make purchasing decisions in-store, over half (56%) use smartphones to compare prices…

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Nielsen Ratings Lose Their Grip

As television audiences have wandered, wood by alternatives to the almight set-top box, Primetime is no longer prime. Big television networks can’t sell blocks of advertising to large brands the way they did for fifty years. Now advertisers are looking for specific groups of…

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The Evolution of Native Ads

Even as print ads decline, a definitive replacement has yet to be embraced across the mobile ad market. Native ads have a place, but people argue about the details—everything from definitions to ethics to engagement metrics is up for debate. Nevertheless,…

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