Itsy Bitsy Mobile Ads Fall Down

Tiny ads on tiny screens are frustrating for smartphone users. Even if the content is interesting, the user might swipe or scroll away before they can process what they’re looking at. That’s advertising money down the drain. According to Sunil Gupta at…

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Small Time Apps Trumped by Top 200

We know that exciting new apps emerge every day–apps that can make our lives easier or simply offer a moment of distraction–but unfortunately for publishers, these new apps aren’t quite making it to the finish line. A recent Nielsen analysis has revealed…

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Your Digital Shopping Assistant

The line between online shopping and brick-and-mortar retailers is blurring as consumers are increasingly using their smartphones in-store to research products, compare prices, and even make purchases.  This creates a marketplace that is moving much faster than appears on the…

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