Mobile Moms Get Their Game On

Mobile moms—many of whom hold the purse strings in their households—can be a slippery, but very valuable, demographic. In May 2013, Flurry analyzed iOS and Android app usage for almost 25,000 American­owned smartphones and tablets and found that moms spend the majority of…

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Ad­Blocking Isn’t App­Blocking

The growing acceptance of ad­blocking software is a headache for advertisers. Miriam Gottfried of the Wall Street Journal reported that by 2017, mobile advertising will be about twice as big as desktop advertising, but it will be no easier to get ads in front of eyeballs….

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