Millennial Moms

Discussed briefly in the last article, millennials are over half of the users using shopping list apps since 2013. In the article, Path to Purchase Institute points out that these mothers are looking for new ways to feed their families and be…

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Innovation for E-Commerce

E-commerce sales are 10% below retail sales according to U.S. Census Bureau. Many Consumer Packaged Goods, also know as CPG, are a new concept for shoppers. Due to today’s tech-savvy shoppers, they believe every purchase, including grocery shopping, should be available at…

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Ad Blocker Adoption

As discussed earlier, millennials are employing ad-blocking software at an increasing rate.  In a recent article, AdWeek seeks to discover the underlying reasons for such aggressive action on the part of users.  According to 55% of consumers interviewed, pre-roll is…

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Native Ad’s Appeal

As discussed in an earlier blog post, in-app native advertising growth is skyrocketing, and projected to take nearly two-thirds of the mobile display ad revenue by 2020.  Let’s dive in and take a little closer look at why this method…

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ComScore 2015 App Report

ComScore released their 2015 U.S. Mobile App report, which detailed ongoing trends in the space.  The first notable data point was the 49% increase in total digital media usage, with mobile apps having grown 90%, over the past 2 years. …

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Ad Blocking On the Rise

Advertisers may not be too happy with a recent study by Retale, indicating that 63% of millennials use ad-blocking software.  The stat for mobile ad blocking was a bit lower though, at about 20%.  What’s more, an additional 16% of…

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