AdBlocking Isn’t AppBlocking
The growing acceptance of adblocking software is a headache for advertisers. Miriam Gottfried of the Wall Street Journal reported that by 2017, mobile advertising will be about twice as big as desktop advertising, but it will be no easier to get ads in front of eyeballs.
Companies like the New York Times and the Atlantic are working with Facebook to have their original content promoted directly in people’s news feeds. This may be a great short term solution for companies, but Gottfried believes the price of these partnerships has not been fully realized.
Facebook is big, but it isn’t the only option for in-mobile advertising in an adblocking world. Gottfried points out that blocking software doesn’t affect ads inside apps—a boon for publishers. And AdAdapted can help those publishers find the advertisers best suited to their content.