Millennial Moms

Discussed briefly in the last article, millennials are over half of the users using shopping list apps since 2013. In the article, Path to Purchase Institute points out that these mothers are looking for new ways to feed their families and be…

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Innovation for E-Commerce

E-commerce sales are 10% below retail sales according to U.S. Census Bureau. Many Consumer Packaged Goods, also know as CPG, are a new concept for shoppers. Due to today’s tech-savvy shoppers, they believe every purchase, including grocery shopping, should be available at…

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