Ad Blocker Adoption

As discussed earlier, millennials are employing ad-blocking software at an increasing rate.  In a recent article, AdWeek seeks to discover the underlying reasons for such aggressive action on the part of users.  According to 55% of consumers interviewed, pre-roll is…

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Native Ad’s Appeal

As discussed in an earlier blog post, in-app native advertising growth is skyrocketing, and projected to take nearly two-thirds of the mobile display ad revenue by 2020.  Let’s dive in and take a little closer look at why this method…

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ComScore 2015 App Report

ComScore released their 2015 U.S. Mobile App report, which detailed ongoing trends in the space.  The first notable data point was the 49% increase in total digital media usage, with mobile apps having grown 90%, over the past 2 years. …

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Ad Blocking On the Rise

Advertisers may not be too happy with a recent study by Retale, indicating that 63% of millennials use ad-blocking software.  The stat for mobile ad blocking was a bit lower though, at about 20%.  What’s more, an additional 16% of…

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