Ad­Blocking Isn’t App­Blocking

The growing acceptance of ad­blocking software is a headache for advertisers. Miriam Gottfried of the Wall Street Journal reported that by 2017, mobile advertising will be about twice as big as desktop advertising, but it will be no easier to get ads in front of eyeballs….

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Itsy Bitsy Mobile Ads Fall Down

Tiny ads on tiny screens are frustrating for smartphone users. Even if the content is interesting, the user might swipe or scroll away before they can process what they’re looking at. That’s advertising money down the drain. According to Sunil Gupta at…

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