“What represent…

“What represented zero percent of Facebook’s ad revenues a year ago is on track to be a billion-dollar market this year in the United States alone.” (VentureBeat) A year ago, Facebook figured out that mobile ads had to be tackled…

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The only way mo…

The only way mobile ad monetization will flourish is when smartphone native ad formats that enhance the immediate app experience are developed. The good news is that we’re starting to see a few promising native smartphone format candidates with notifications…

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