Unfortunately, …

Unfortunately, the biggest benefit of native digital ads is also their biggest drawback. That is, to the extent that the best native ads are customized for a given web publication and its audience, they become more difficult to produce and…

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“Today, the (ba…

“Today, the (banner ad) unit is at its peak, ubiquitous and ugly, traded by the trillions, and propelling the indirect-sales ecosystem to record transaction numbers and sales while leaving the main constituents of the system — brands, agencies, publishers and…

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